In response to the DEWmocracy viewing
Assignment: Give me a couple of paragraphs on what you
make of it, the look, the message, the implications and post to your
blog.
————————————————————————————————————— After viewing the DEWmocracy preview our objective was to see what you thought our take on this ad was, and how it effected us.
The look of this ad looked like it was a futuristic version of a video game, promoting Mountain Dew. Recently, when Halo 3 came out, Moutain Dew promted it by selling “Game Fuel” which was like Code Red, but had a cherry citrus flavor added to it. I think the more I watch this ad it feels like im playing a video game, and watching a short movie at the same time. The ad made it see so realistic and gave me a “Batman” kinda feel since in my mind it reminds me of Gotham City. Also it seemed like a peacock feather was painted ion a wall resmebling an eye, maybe someone who is watching. It also seemed like “man” was breaking out as the character seems to be running from someone or soemthing that he feel in danger to. To survive it seems he has to create the next “mountain dew”through a new flavor, color and label. I think the message they are trying to get out is they want to involvement of society to make thier product better, and to let consumers add that they think is needed to make this improvement. Also in down turn this ad seems like its direct to either those who drink Mountain Dew, are of teen-mid 20’s of age, and it relfects to those who play video games. Being since I dont play video games or drink Mountain Dew this ad would really appeal to me however, for those who drink it and play video games like a addiction I think the message would be eaiser to be viewed as an “excitement” to them and not to others who do not participate in such activites.
